I managed the social media communities for STARZ's Dangerous Liaisons and Step Up Season 3, engaging directly with fans, interacting with cast members, and helping maintain each show's distinct voice across platforms.

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In addition to community management, I developed creative concepts and wrote copy for campaign content. For Dangerous Liaisons, that meant embracing the series' witty, provocative, and modern tone, while for Step Up, I focused on creating the high-energy, fun interactions fans expected from the franchise.

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Through audience engagement, cast participation, and consistent community-building efforts, we doubled Step Up's Instagram following during the campaign and helped keep fans invested throughout both series' runs.